Interview
Vikki Whittemore, Group Marketing Director, shares some insight into her role.
My role is to support Gateley in delivering its strategic growth objectives, maximising the opportunities within the group and delivering a great service to our internal and external clients.
Our marketing team brings expert guidance across all elements of the marketing mix acting as trusted advisers to our internal clients. Whether we are supporting on a pitch opportunity or drafting a press release or presenting content digitally (and much more), the marketing team provides best practice guidance alongside a practical approach.
Our marketing team works side-by-side with our legal and consulting colleagues to support work-winning in an effective and proactive way. We support at all stages of the marketing funnel: raising awareness of Gateley, attracting interest in the services that we are offering and converting that interest into leads and, subsequently, new clients. Once we have clients on board, we work with our client teams to deliver on the promises that we have made at every stage of the client relationship.
It sounds clichéd to say it, but Gateley really does what it says on its ‘cultural tin’. People are friendly and genuinely work well together; we are trusted as marketing professionals by our fee-earning colleagues for the expertise we bring to the table; there are exciting opportunities to get involved in; and we’re encouraged to be ourselves.