A day in the life of a Kiddy & Partners consultant: Zara Whysall

Zara Whysall, Research & Impact Director, shares some insight into her role.

What’s your role and how do you help clients?

My responsibility as research & impact director is to ensure that our services are underpinned by the latest evidence, to share the latest research and thinking with our clients, and to evaluate of the impact of our client work. This involves both internally-facing and externally-facing elements, for instance, working with marketing colleagues to share thought-provoking, evidence-based content such as articles and webinars with clients and contacts, or engaging directly with clients to deliver leadership development sessions.  

What does your day-to-day work consist of?

Each day typically includes several virtual meetings. These could be internal meetings about a marketing campaign, or with fellow Kiddy psychologists to discuss the latest research in relation to an element of our practice and discuss how we might incorporate it into our client work. Or it could be a meeting with a client to discuss delivery of a session with a group of leaders, or follow-up evaluation of the impact of work we’ve already delivered.

I live in Nottingham but since Kiddy & Partners are based primarily in the London office, I would typically spend a day a week in the London office and work remotely the rest of the time (I’m also part-time as I balance my role at Kiddy with an academic role in a University). So I can definitely say that Kiddy & Partners are open to flexible work arrangements!