As well as specialising in obtaining intellectual property rights for businesses and organisations in the UK, Europe and throughout the world, we manage and maximise the value of our clients’ IP portfolios to achieve their wider commercial goals.
At the heart of brand strategy is helping businesses define who they are, what they stand for, and how they want to be perceived. This work goes far beyond visual identity – it’s about shaping the strategic foundation for marketing, communication, culture, and growth. Whether launching a new brand or refining an established one, we help clients clarify their purpose, personality and proposition.
You could be involved in facilitating stakeholder workshops, developing tone of voice guidelines, crafting brand architectures, or supporting clients through mergers, rebrands or market repositioning. The work is strategic, creative and commercially driven – ideal for professionals who are confident with senior stakeholders, fluent in brand thinking, and energised by turning insight into impact.
IP strategy work bridges the worlds of legal protection, commercial value, and innovation. It’s about helping clients identify what’s truly valuable in their business, and how best to protect and leverage those assets. From patents and trade marks to know-how and design rights, this area focuses on aligning IP protection with broader business strategy.
Whether you’re mapping a client’s IP landscape, identifying gaps and risks, or advising on global filing strategies, your work will directly support innovation and growth. You’ll collaborate with attorneys, legal advisers, brand strategists and business leaders to make sure IP decisions are informed, proactive, and commercially sound. This is ideal for professionals who enjoy combining strategic thinking with technical insight.
Drafting and prosecuting patents is central to protecting innovation. It involves turning technical ideas into robust legal rights – from early-stage invention disclosure through to international patent protection. We work across fields including mechanical engineering, software, electronics, life sciences, and medical devices.
You’ll spend time speaking with inventors, understanding technical detail, and crafting precise and defensible claims. You may also handle examination responses, oppositions, and coordinate filings across multiple jurisdictions. It’s a role for those who enjoy technical depth, legal rigour, and seeing the real-world impact of innovation protected under law.
Trade mark work is about safeguarding a client’s brand identity – from names and logos to taglines and brand assets. Whether launching a new product, entering new markets, or defending brand rights, we support clients with clearance, registration, enforcement and strategic management of their trademark portfolios.
Your work may include trade mark searching, advising on registrability, filing applications, handling oppositions, or helping businesses manage large-scale portfolios across global markets. You’ll work closely with clients’ legal, marketing and brand teams, making this an ideal role for someone who combines legal know-how with commercial and creative awareness.
Creating new brands, names and identities is a key part of our work at Symbiosis IP – helping businesses launch new ventures, products or sub-brands with confidence and clarity. This isn’t just about creativity; it’s about finding names that are distinctive, meaningful, and protectable.
You might lead naming workshops, generate and test ideas, or work with legal and IP colleagues to ensure clearance and registrability. This work suits individuals who enjoy lateral thinking, are curious about language and culture, and can confidently guide clients through both creative and legal considerations.
Adamson Jones’ patent and trade mark attorneys provide honest, pragmatic and tailored IP advice to UK and overseas clients.
Symbiosis IP is a patent attorney and IP commercial advisory firm.
GWW is a boutique IP firm specialising in every aspect of trade mark and design law.
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